The Importance of Fresh, New Website Content

When frequenting news websites, you probably notice content is continuously changing and fresh. If the content is not updated hourly, you expect it to be done at least daily. While most businesses do not and cannot follow this website content updating model, how important is new content on your website, and how often should it be updated?

Intrada Technologies strongly suggests updating your website content at least monthly. Whether you are writing news articles, blogs, or press releases for your site, updating content when it is outdated, or adding additional keywords to your website copy to boost your Google ranking, you need to prioritize and schedule it. New, fresh content is just as important as your website's look, feel and ease of navigation.

“When we meet with a client to review their website content creation needs, we like to schedule at least six months out, preferably a year,” states David Steele, Partner with Intrada Technologies. “We create a content calendar that works for their needs. While the content calendar can and often changes, we know what can be posted and when. It keeps everyone on a schedule.”

What is a Content Calendar?

Before explaining the importance of updating your website content, let’s define a content calendar and how it can help your business. A content calendar (“editorial calendar”) is a written schedule of when and where you plan to publish upcoming content to your website or social platforms. Today, we are just focusing on website content. A valuable and effective content calendar should include dates when content will be posted to the website, updates to existing content, and content topics. A content calendar keeps you on task and reminds you that you need to put time into updating your website on the regular.

The Importance of Fresh, New Content on your Website

Steele adds that keeping your website content fresh is essential for many reasons, and the top reason is SEO Search Engine Optimization (SEO) is the practice of enhancing a website's content, structure, and technical elements to improve its visibility and ranking on search engine results pages (SERPs). Unlike paid advertising, SEO focuses on organic (unpaid) search results, aiming to attract more quality traffic to the site through search engines like Google, Bing, and Yahoo. SEO encompasses a variety of strategies, including keyword research, on-page optimization (such as optimizing titles, meta descriptions, and content), link building, and improving site usability and speed. By aligning a website's content with search engine algorithms and user intent, SEO helps increase the site's relevance and authority in search engines' eyes. Effective SEO can lead to higher rankings, increased web traffic, and better user engagement, ultimately contributing to the site's overall success and reach. purposes. He says, “Once you publish new content on your website, Google reviews your pages. Fresh content and the use of keywords will allow your website to move up in the rankings. And what business does not want to appear on the top of the first page of a Google search?”

New content can also drive traffic to your website and show your current and potential customers that your company is engaged and active. Your website is a branch of your brand. It needs to not only look the part but read the part.

How Can Intrada Help?

Website content development and creation can be overwhelming. Intrada is here to help. We offer website content writing services, focusing on each client’s unique needs while maximizing search engine ranking. Tone, position, keywords, and word count are some aspects of content development by Intrada.

If you need assistance with website content development and creation, contact James Haywood at 570.321.7370 or click here. We will schedule a meeting to discuss your needs and develop a content calendar that works for your business.