Live Event Streaming and Solutions

Digital Marketing | Intrada Webmaster | Wednesday, May 27, 2020
Rotary Youth Exchange 2019

Now, more than ever, organizations are engaging larger audiences using live streaming technologies. Not only can you reach more people with your messages, but all activity is tracked with real-time measurements. Live streaming also gives the ability for remote attendees to be included.

Most people can capture a video on a mobile device, but the audio/visual quality may suffer. Live streaming requires detailed planning, production, and technological know-how to ensure your event goes off seamlessly.

Intrada Technologies has years of experience planning and successfully achieving our clients’ audio/visual, event management, and web streaming goals. From small to large events, we have anticipated needs and proactively supported clients locally and nationally.

Intrada’s Approach to Live Event Streaming

Level 1
Our team visits your site and live streams your event. We test lighting and sound and use technical know-how to live stream on the platform (Facebook/YouTube) of your choice.

Level 2
Intrada takes on a greater role and works with your team to plan out your event. We hold pre-event calls as well as take on the role of directing, producing, and managing your virtual event.

Why consider live streaming (or live event streaming)?

Live streaming an event has many benefits, including a greater reach, engagement, future audience views, and can grow your website traffic. While offering more visibility, it also gives your event a longer shelf life.

Online video consumption is one of the most popular internet activities worldwide. With 93.7% of businesses using Facebook and over 2 billion users accessing YouTube’s website monthly, live streaming makes sense.

Intrada’s Live Streaming

Rotary Youth Exchange 2019

Ribbon-Cuttings
Live streaming a ribbon-cutting allows additional customers to join the celebration. Intrada Technologies has successfully live streamed several regional ribbon cuttings over the past few years.

The footage that is streamed tells a story of growth, stability, and introduction to a prospective client and, over time, will provide a historical value on a platform available to everyone. The video can be viewed again, not just a memory framed in an office lobby.

Conferences
Rotary International District 7360, covering parts of Pennsylvania and Maryland, hosts a youth exchange conference each year. Intrada has been charged with live streaming the event on Facebook since 2018.

At the conference, foreign exchange students supported by the schools in the district, present a program for attending Rotarians. Each student is involved in singing, dancing, performing, or speaking. Livestreaming the event allowed 2,000 views in over 30 countries, in addition to the 400 people attending. Family members were able to see loved ones and send messages via Facebook Live. Over the next several weeks, views and shares exceeded 10,000 expanding the program's reach 25 times. Rotarians were able to share this event with others interested in Rotary's exchange program.

Educational Seminars
For attendees unable to attend educational seminars, Intrada has partnered with organizations to stream short synopses of content. We refer viewers to sections of the client’s website for more information. These videos can be archived and viewed at a later date.

Start Streaming with Intrada

With two decades of experience creating and delivering key messaging, Intrada Technologies manages the creative process for our clients and provides the technical production of live event streams. The live streaming process begins with speaking with Intrada’s seasoned and knowledgeable team.

After defining the target audience and event scope, our team builds the entire production configuration, including onsite audio and video needs.

Live streaming is one of the most powerful and cost-effective delivery platforms your organization can have in its digital media toolbox. Give Intrada a call to obtain a free estimate and discuss our live event streaming process.

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ABOUT THE AUTHOR

Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients. Our seasoned professionals share key insights to transform and empower your digital journey.

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