Video Storytelling – It Starts with a Plan

It happened last week.
It happened this week.
It will continue to happen week after week.

Yesterday, it was a how-to-fix your refrigerator light video. Today, it was the latest viral Tik Tok video featuring Doug the Pug sent to you by a friend. Tomorrow will be a few clips from your local news station about a new business opening in the region. Some of you may have caught on sooner than others, but how many online videos have you viewed in the last month? I bet you can’t even count.

In 2021, it was reported that online videos had an audience reach of 92% among internet users worldwide. Also, in 2021, in a recent study conducted by Wzowl, they calculated that 86% of businesses use video as a marketing tool, 93% of marketers who use video say that it’s an integral part of their marketing strategy, and people watch an average of 18 hours of online videos per week (and growing). These statistics prove that video storytelling is here to stay.  And with Hubspot indicating that 54% of consumers wanting to see more video content from brands or businesses they support, as a company, adding video content to your marketing strategy is a no-brainer.

By telling a story through video, you can connect with a larger audience through relatable experiences, an emotional connection, or help someone find a solution to a problem. Videos are a great addition to your website, social media posts, and overall marketing strategy. But the question is – where, how do you start?

How Intrada Can Help Video Fit Into your Marketing Strategy

Every good idea starts with a great plan. Adding video to your overall marketing strategy is no different.

“After you decide to incorporate video into your marketing plan, you need to identify your audience, goals, and budget,” states David Steele, Partner with Intrada Technologies. “Intrada doesn’t recommend taking your phone camera and posting videos on social media. Everything you post needs to have intention behind it – a reason behind it.”

Intrada can help you wrap your head around your marketing goals and set you on a more straightforward path with a plan in tow. We will meet with you and review your current communications marketing plan to see how and where video can fit.

“Some organizations want to create the video themselves and add to their social media strategy,” adds Steele. “Others want to hire a video production company to create customer testimonials to be featured on their website. Whether you want to gain brand awareness, become an industry expert or help customers find a solution to a problem, we will customize a video storytelling strategy to help you reach your goals.”

Contact Your Video Storytelling Experts

If you would like to consider adding video storytelling to your current marketing strategy, contact Intrada Technologies. To learn more about how video services can grow your ability to communicate with and convert prospective and existing customers, contact Nicole Keiner or James Haywood by calling (800) 858-5745.