Driving Efficiency and Innovation with Technology: Webinar Recap by Intrada Technologies and PSATS
Overview
On January 22, 2025, Intrada Technologies partnered with PSATS to deliver a dynamic webinar on leveraging Microsoft 365 and AI tools to enhance workflows and increase efficiency for township supervisors and local government officials. With over 40 attendees, the session provided insights, interactive discussions, and real-world examples, equipping participants to utilize these technologies for smarter, more productive operations.
At the start of the year, Intrada Technologies partnered with the Pennsylvania State Association of Township Supervisors (PSATS) to present an engaging and informative webinar. The session focused on how township supervisors and local government officials can leverage tools like Microsoft 365 and AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
technology to improve workflows and drive organizational efficiency.
With over 40 participants from members across the state, the webinar struck the perfect balance between professional insights and humor to keep the audience engaged. Senior Project Coordinator James Haywood was the primary presenter; Nicole Keiner, Senior Marketing Strategist, played a supporting role, interjecting with clarifying questions and guiding transitions throughout the webinar.
The one-hour session was divided into two parts. The first half-hour centered on Microsoft 365 and how its suite of tools could be best used for productivity purposes. The second half-hour shifted focus to AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
applications, specifically Microsoft's CoPilot
CoPilot is a collaborative AI-powered tool or assistant designed to enhance productivity and decision-making. CoPilot helps users by providing suggestions, automating tasks, and offering insights, acting as a supportive partner to streamline workflows and improve efficiency across various applications.
, to streamline workflows. Attendees were continually encouraged to participate via chat, posing questions to the presenters, which made the webinar interactive and tailored to address their specific daily challenges.
Key Webinar Highlights
Part I - Unlocking the Power of Microsoft 365
The webinar began with James Haywood introducing Microsoft 365, highlighting its productivity potential. He discussed the many features of Microsoft 365, from collaborative tools like Teams to document creation and management with Word, Excel, and SharePoint. He provided real-world examples of current clients utilizing these capabilities effectively, bridging the gap by showing how these applications could directly benefit local governments.
Nicole facilitated key questions throughout the presentation, encouraging audience members to consider their current pain points and how Microsoft 365 could offer solutions.
The first segment concluded with examples of how subscribing to Microsoft 365 has transformed other businesses.
Part II - Microsoft CoPilot
CoPilot is a collaborative AI-powered tool or assistant designed to enhance productivity and decision-making. CoPilot helps users by providing suggestions, automating tasks, and offering insights, acting as a supportive partner to streamline workflows and improve efficiency across various applications.
and the Role of AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
in Workflows
Nicole transitioned the audience seamlessly into the second segment, introducing Microsoft CoPilot
CoPilot is a collaborative AI-powered tool or assistant designed to enhance productivity and decision-making. CoPilot helps users by providing suggestions, automating tasks, and offering insights, acting as a supportive partner to streamline workflows and improve efficiency across various applications.
, an AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
-powered assistant designed for smarter, more efficient operations. James emphasized the critical theme of the presentation—working smarter, not harder. Attendees were assured that AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
tools like CoPilot
CoPilot is a collaborative AI-powered tool or assistant designed to enhance productivity and decision-making. CoPilot helps users by providing suggestions, automating tasks, and offering insights, acting as a supportive partner to streamline workflows and improve efficiency across various applications.
aren't meant to replace staff but to augment their capabilities, allowing teams to focus on higher-value tasks by automating repetitive processes.
Nicole began by posing a thoughtful question to the audience, inviting them to share their familiarity with AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
technologies. This approach sparked a conversation and allowed James to tailor the discussion to effectively meet the audience’s needs.
How does your organization currently utilize AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
technology?
Have you implemented any AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
tools or platforms? If so, which ones?
The session highlighted organizations already benefiting from AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
integration, cementing the idea that AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
isn’t just the future—it’s a tool for thriving in the present.
Interactive Features During the Webinar
Intrada Technologies made it a priority to change the visuals between presenters and slides to keep the content being provided engaging. Instead of focusing on a single speaker or slides for an entire hour, attendees enjoyed a blend of informational visuals and personal interaction.
The chat feature allowed participants to ask questions without disrupting the flow, ensuring all concerns and curiosities were addressed.
Key Takeaways for Township Supervisors and Local Officials
The webinar shared how tools like Microsoft 365 and AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
can greatly simplify and improve daily tasks in township workflows.
Here’s what attendees walked away with:
Knowledge of how Microsoft 365’s suite of tools can improve team collaboration, task management, and overall productivity.
A practical understanding of AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
, especially Microsoft CoPilot
CoPilot is a collaborative AI-powered tool or assistant designed to enhance productivity and decision-making. CoPilot helps users by providing suggestions, automating tasks, and offering insights, acting as a supportive partner to streamline workflows and improve efficiency across various applications.
, and how it can automate time-consuming processes to focus on more meaningful work.
Examples of real-world applications of these technologies in businesses and local entities similar to theirs.
Inspiration to explore training opportunities and resources to maximize the potential of these tools.
Excited to Improve Your Organization’s Workflow?
Technology-led solutions like Microsoft 365 and AI
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. In the IT and digital marketing industry, AI is transforming the way businesses operate by enabling machines to analyze data, learn patterns, and make decisions with minimal human intervention. AI is widely used in chatbots, personalized marketing campaigns, predictive analytics, and customer behavior analysis. It helps optimize ad performance, improve user experiences, and target the right audience with precise data-driven insights. From automating repetitive tasks to delivering actionable marketing strategies, AI has become a critical tool for innovation and efficiency in the digital landscape.
integration represent game-changing opportunities for local government officials striving to modernize operations and efficiency. If you missed this webinar but wish to explore these concepts further, contact Intrada Technologies for personalized guidance and consultations.
ABOUT THE AUTHOR
Nicole Keiner is a Senior Marketing Strategist for Intrada Technologies. Her responsibilities include developing and executing marketing and digital media marketing strategies for clients. Nicole has nearly two decades of experience in public relations, content development, digital media marketing, and event management for businesses of all shapes, sizes, and types.
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