Helping to tell the Y's story, in real-time and the real world

By Eric Harkreader
Date Published: 4/24/2017

Sometimes, a client's technology needs go beyond the physical IT infrastructure driving their day-to-day business. Many of our clients do their best and most life-changing work outside of the home office. Luckily, Intrada and its sister communications company PRworks are used to coming up with creative solutions that leverage the deep bond between technology and communications. That's why we jumped at the chance to help our good friends at the River Valley Regional YMCA with their recent Annual Awards Dinner, a 151-year-old tradition.

In addition to providing seamless A/V support—equipping and managing all lighting, sound, and video projection for the night—we approached the client with an offer to share the night's highlights in real-time, uploading photos and videos to the client's Facebook page. By letting Intrada support the night's social media as well, the Y's communications and executive teams were instead able to focus on the night itself, graciously welcoming every attendee and ensuring the program went off without a hitch. But the real winners were the attendees, including our four-person team, who laughed, cheered, and cried right alongside the other 200-plus attendees over the course of the night. Story after story served as testimony to the life-changing good provided by the Y, a pillar of the Williamsport community. We marveled at range of emotions on display documenting the human condition.

From overcoming epilepsy through pilates, finding communal strength to battle cancer, or funneling grief into life-saving health changes, the night made clear that this group of people—this community—was a living, breathing entity, whose lives were deeply intertwined. And the Intrada team was so proud to be a part, helping behind the scenes to ensure the night was all the client had hoped for...and more.