Starter Bundle: The Essentials for Digital Growth

The Starter Bundle is designed to help new businesses establish a solid foundation for digital marketing and visibility. Ideal for startups looking to build or enhance their online presence, this package connects you with a dedicated creative team to showcase your company's story and increase audience engagement. With customized strategies and tailored resources, we aim to position your brand where it can be noticed and appreciated by your target audience. 

Setting the Stage with Market Research

Basic market research plays a vital role in creating a recognizable and relevant digital presence. While it might seem complex, even a simple analysis of your audience’s preferences and behaviors, paired with insights into your competitors’ strategies, can provide valuable guidance. This research helps develop a digital identity that resonates with your audience while positioning your business effectively within the market.

Content Creation: Building a Strong Digital Presence

Content is created on your behalf, tailored to your voice, and fully owned by you. You are the experts in your field. A marketing strategist collaborates with you quarterly to develop a content calendar, which serves as the foundation for creating articles used in e-newsletters, website blogs, and social media posts. 

Driving Traffic with Ads and SEO

Beyond content, we focus on generating traffic through strategic ad campaigns on platforms like Google, Bing, and social media channels. Our team creates targeted ad copy and visuals to drive clicks and conversions. Alongside paid efforts, we prioritize SEO to maximize your market visibility. While SEO is competitive, it remains essential for long-term success. We implement quality strategies aimed at improving organic visibility—helping your audience find you more easily through free, organic search results. Together, these efforts enhance your online presence and support your growth objectives. 

Understanding Paid Ad Management and Budgeting

Our monthly bundle charge encompasses all the essential services needed to build and maintain a successful campaign, including collaborating with you on marketing strategies, creating content, placing content, setting up ad campaigns, optimizing your website and ads, and regularly reviewing campaign performance with you. However, it’s important to note that while paid ad management is included in the bundle, the actual ad spend is an additional cost.  

As part of the onboarding process, we collaborate with you to establish a pre-set advertising budget that aligns with your goals and comfort level. For starter packages, monthly ad spend typically falls between $600 and $1,200, but this can be adjusted at any time to suit your needs. Budget recommendations are based on factors such as your target area, market competitiveness, and the keywords being targeted. Many clients choose to increase their budgets over time as they witness the tangible benefits and measurable results of their ad campaigns, enabling greater reach and impact as their strategy evolves. 

Ownership and Final Delivery 

All materials created for your branding and digital marketing efforts are provided, with ownership transferring to the client.