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David J Steele
- Is Your Website Results Driven?
Knowledge Base
Is Your Website Results Driven?
At Intrada, web design is more than just a visual presentation. It’s an engaging experience that captivates viewers and drives them to act. Quality web design should be user-friendly, aesthetically pleasing, and above all else, results driven.
#1 DESIGN
We believe in the power of quality web design to create meaningful connections with your audience. That’s why we focus on building web designs tailored to your specific objectives – increasing brand awareness or generating sales leads. At Intrada, we prioritize quality over quick-fix solutions because we know lasting impressions matter most.
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To ensure web designs are successful, we live by the 15-second rule. This means that in just a few seconds, your web design should have generated enough interest to keep visitors engaged, exploring additional pages, and returning for more. This includes having an easily navigable structure, logically presenting information, and considering user experience (UX). Our team of experienced graphic and user interface (UI) designers applies this principle to every website we create – ensuring you get the highest quality product each time.
#2 CONTENT
Content is equally as important as user experience. Therefore, it is essential to have writers that are well-versed in the nuances of web-friendly writing. At Intrada, we take the time to get to know your company’s mission, the target audience you’re trying to reach, and the outcome you’re hoping to achieve. In addition to learning about your company, we thoroughly research and analyze your target audience, competitors, and industry trends to better understand what works best in your field.
When it comes to making meaningful connections with your target audience, trust plays a significant role. Trust is cultivated when businesses show their audience how they can add value to their lives or company. This builds brand loyalty and keeps prospects engaged. To create leads, businesses must provide content and visuals that are clear and concise and explain the benefits of using their product or service. Visuals should accurately depict the company's offerings, while content should be well-developed and easily understood.
Through strong visuals and engaging written content that conveys its message clearly, businesses can achieve trust among viewers that will help keep them engaged throughout their journey on the website. When prospects understand how a product or service can benefit them directly, they are more likely to convert into leads to the client. Our team of experienced writers and editors curate relevant keywords for SEO optimization and craft unique copy that resonates with users on a personal level. We understand the power behind quality content – it's not just about getting found online but also inspiring people to act.
#3 ANALYTICS
At Intrada, data is the key to driving successful online presentations across all digital marketing media. We use Google Analytics and a custom-developed dashboard that aligns traffic with content categories and marketing campaigns.
Tracking all site activity – including sessions, page flow, bounce rate, landing pages, and user sessions and aligning this with content groups allows us to identify potential areas of improvement and optimize our designs for maximum effectiveness. This custom dashboard also clearly emphasizes the return on investments (ROI) to SEO activities and digital marketing campaigns.
Google Analytics also helps us measure website performance by providing detailed insights into visitor behavior. This includes often misunderstood metrics like bounce rate – which shows how many people leave or stop navigating the website without taking action or visiting other pages. The higher the bounce rate, the less engaged visitors are with the content. By closely monitoring this metric, we can make strategic changes to ensure visitors have a positive experience with our web design. But it is important to understand that a bounce does not mean the user did not stay on your site because Google Analytics only notes 'events.' For example, if a user stops clicking, they could read the article, read something else, close their browser, or go to lunch. Bounce Rates are usually high on a contact page because the visitor found the contact information and is down searching.
Google Analytics also provides valuable information about how visitors move through our website – from where they enter to which pages they linger on or exit from quickly. We use this data to create intuitive navigation paths and optimize page layouts for maximum engagement.
At Intrada, we are proud to be a Google Partner, which means our staff is certified in both Google Analytics and Google Marketing Services. This certification guarantees that our team has the expertise and experience to help you make the most of your data. In addition to Google Partner, we have access to other valuable resources and training programs, technical support services, and cutting-edge technology, including the use of AI in content development, coding, and SEO stratifies. All of this ensures that our web design solutions are tailored to meet our client's unique objectives – whether it’s increasing brand awareness or generating sales leads.
#4 SEO and Site Maintenance
Search Engine Optimization (SEO) and framework maintenance is the final part of web design. Optimizing your website for keywords can increase its visibility on search engines like Google and Bing. This helps your website rank higher in organic search results and drives more qualified leads to your business.
At Intrada, we understand the power of SEO and work with our clients to create websites and content that not only focus on targeted keywords but also use a variety of tactics to increase visibility and engagement for both the visitor and search engines. Some tactics include targeted meta tags, structured data markup, Canonical URLs, internal linking strategies, and other optimization techniques to ensure users and search engines find the content they want. Furthermore, we monitor ranking trends to identify improvement opportunities and ensure that our clients stay ahead of the competition.
Overall, SEO is a critical component of web design. When done correctly, it can lead to increased visibility on search engines, resulting in more traffic and conversions for their business. In addition to implementing SEO tactics regularly, businesses should also pay attention to technical maintenance tasks such as keeping WordPress and other CMS (content management systems) plugins up-to-date and conducting regular website audits. These tasks can help catch errors that could hurt a website's rankings on search engine results pages (SERPs). Also, it is highly recommended that businesses leverage cutting-edge tools such as AI-powered SEO solutions to stay competitive in today’s online marketplaces. All these elements work together to ensure your website performs optimally for maximum visibility across all devices.
How Can Intrada Help?
At Intrada, we proudly offer our clients a quality but tested web design and development solution. We use the latest tools, such as AI-powered SEO solutions and custom-developed dashboards, to track and stay ahead of the competition to ensure that our client's website will always perform optimally across all devices. With our help, you can rest assured that your website will have an effective presence on search engines – driving more traffic and conversions for your business. Contact us today for more information about how we can help take your online presence to the next level.
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OUR FOCUS
Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.
We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical.
Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.