-
Home
-
Knowledge Base
-
David J Steele
- Blogging and Website Content Development
Knowledge Base
Blogging and Website Content Development
The Monthly “Steal” by David Steele
The Monthly “Steal” is a bit of relevant technology information intertwined with personal thoughts, opinions and some real life experiences. It is written by David “Steele” and is free, hence a “steal” from a “Steele”.
I have been encouraging our clients to start blogging, setup news feeds, create knowledgebase or anything that talks about their services to help increase keyword counts. It’s like pulling teeth and some of our clients are dentists! As a developer, we need content to help position websites organically on search engines. And, as I told the landscaper, content does not grow on trees. I use the analogy that websites are like a camp fire. You can build a huge fire by adding a little Boy Scout juice and the neighbors will take notice. But, if you don’t keep adding fuel, it will go out. Or, drop the frozen chicken wings into the outdoor cooker too quickly and you get everyone’s attention, as I found out this past weekend.
I explain to our clients that we can build a great web site, but if you don’t continue to feed it with content and market your site, organic search placement will not always work. But, in the back of my mind during all these sessions, I keep hearing – what about Intrada’s blog. Agh!
I’m no writer, blogger, or even qualified to use English at times. Just ask my senior English teacher who I thinks my father paid off the school so I would pass the 12th grade. I am the perfect example of why it’s recommended to write at an 8th grade level when communicating with people online – it’s a stat. So, what’s the big deal?
I focus on the online strategy and purpose of each media resource to maximize organic placement of our clients’ websites. I learned a long time ago that I need to leave the writing to the professionals and design to the designers. But, I want to know the estimated traffic, who is the target prospect, who are the competitors, what is the message and desired goals our client wants to accomplish.
How we communicate is changing so fast that we don’t even notice what we are missing and to get our message out quickly sometimes requires a pause to figure out what to say next. Here are a few ideas to get you started:
What are your goals for organic keyword/key phase placement? We use Google Keyword Planner to identify our search words and estimated volume.- Where do you currently show up under these keyword/key phase placements and who is your online competition? We use MOZ to track our current and competitor ranking.
We focus our new content to include keywords/key phases in our target placement and use social media sites to drive traffic to these articles.
This process gives me a focus for the content development by supporting both social and organic goals. But this still brings me back to the time required to create this content. It’s hard because this content is an investment to your website and does not always produce instant return. Intrada provides structured content development for clients based on organic placement goals. This same content is then used on social media sites, new media development and online advertising campaigns. We also use this content to stay in contact with clients through email blasts and traditional print media. But, it requires setting time aside to research, plan and develop the content to support your entire digital marketing efforts. Create a calendar, set some goals and reserve off the time to get started. Start small, but be specific with content focused on an organic placement goal then watch, test and measure.
Intrada has been developing content on a regular basis as it allows better placement on competitive AdWords campaigns, increased visibility on organic search goals and has fueled our social media growth. Start writing and share why you should be noticed.
If you are interested in learning more about Intrada, give me a call or email me today.
David Steele, Partner / Webmaster
This email address is being protected from spambots. You need JavaScript enabled to view it.
570-321-7370
About the author
Contact Us
|
Contact Information: |
Hours of Operation: |
OUR FOCUS
Intrada Technologies is a full-service web development and network management company with a focus on creating ongoing, trusted partnerships with each of our clients.
We make sure our clients have what they require to run their businesses with maximum efficiency and reliability, as many of their needs are mission-critical.
Our unique, collaborative partnerships allow us to provide our clients with the assurance that we will be there when they need us.