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Nicole Keiner
- How to Use AI Content Creators Effectively
Knowledge Base
How to Use AI Content Creators Effectively
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AI, or artificial intelligence, has become a popular way for businesses to create content for their website easily. While it is a great tool to use, it does have both pros and cons. Let’s dig deeper into how AI works, its positives, its negatives, and Intrada’s recommendations when using it.
What is AI content creation?
AI-generated content is copy such as blogs, marketing materials, articles, and product descriptions written by a machine or robot. The AI content creator then produces content based on what you input, whether specific keywords, the type of voice you are looking for the article to take on, and/or any precise phrases you want to be included.
How is AI content generated?
Like with how our Google-driven world wide web works, content creation is based on specific algorithms. AI algorithms are used to quickly generate content that can be incorporated into blog posts, social media posts, creative stories or articles, catchy email subject lines, and Google ads descriptions, to name a few.
Some Popular AI content generator websites
Jasper, an AI content creation website, lists its top 9 websites to help with content creation. Jasper is the content creation tool we currently use and recommend to clients to check out. Intrada recommends that you review this list to see which tool would best help your business, as there are so many different types available to use at this time.
Pros and Cons of AI-generated content
AI content creators can be invaluable tools for businesses and individuals in creating digital content. With the help of AI technology, users can produce quality content quickly and efficiently without needing to put in a lot of time or effort personally. However, there are a few drawbacks associated with using AI content creators.
Pros
Some pros of AI-generated content include time savings (more efficient), cost-effectiveness, improvement of your SEO, and can help writers when they come across the dreaded ‘writer’s block.’
Time Savings and Cost Effectiveness
AI-driven content creation enables companies to save time and money by automating the writing process. Less time equals less money. This technology also allows writers to focus on creating engaging content that can easily resonate with readers. With the continued advances in AI technology, website content creation can become more automated and efficient, and businesses should take advantage of this tool in one way or another. By leveraging AI for digital and website content creation, companies can boost consumer engagement, increase leads, drive traffic, and ultimately achieve their desired business outcomes.
SEO Improvement
AI content generators allow you to utilize keywords in your blog post or article for your website without sounding like you just placed a keyword to have it in there. And while keywords are high on the list of website content inclusion and strategy importance, the number of words for Google to recognize you and to increase your ranking has changed. Semrush wrote a recent blog post about the recommended sizes of different articles. For example, a press release should be anywhere from 400-600 words; a news article should be 600-1,000 words; a blog post (like this one) is recommended to be between 1,000 and 1,500 words; and a guide or how-to article should run around 1,500-2,500 words. They indicated that while a longer article is nice and sometimes preferred, it isn’t always best. They suggest that producing an article size that fits your audience’s needs is key, and some shorter articles can have more engagement than longer articles.
Writer’s Block Support
How many times have you had writer’s block? The question is, who hasn’t? You knew what you wanted to say but couldn’t put it into words. AI content creators can genuinely help with this issue. They can help create a central idea to get your brain focused again.
Cons
So while AI content creators can speed up the writing process, improve SEO and assist with writer’s block, it does have its downsides.
Content can sound like a robot wrote it
One downside to using an AI-generated piece of content is that it may not have the personalized touch you would get with a human writer. The content can sound like a robot wrote it simply because a robot wrote it. It can lack personality, and creativity, sound monotonous and become repetitive. Artificial intelligence doesn’t think creatively as humans do, and its output may lack some nuances and subtleties that come with human-created content. This can be off-putting to some and make them less likely to engage with the material. Additionally, since AI is programmed by humans and therefore has limited capabilities, it may not be able to produce content as effectively as a human writer could.
Editing is still necessary
Since the content can sound plain, robotic and seem like it is a record that is stuck just saying the same line differently three times, editing by a human is undoubtedly necessary.
Algorithms can dimmish content value
Because the content generated can sound robotic, algorithms can recognize that, and while your article may be longer, quality is valued more than quantity is these instances.
While using AI in digital and website content writing is becoming increasingly popular among businesses worldwide, Intrada recommends not using it solely for your writing needs but as a tool in your content writing toolbox. While using an AI content creator has its pros, there are also some drawbacks associated with their use that should be considered before relying on one for your digital content needs. However, with careful planning and proper implementation, AI-generated content can be invaluable to businesses and individuals. Understanding its capabilities and limitations is the key to creating successful digital content with AI. It should not be used to replace human writers but to help them generate more content. Using it properly can save time, and money, improve SEO, and help with writer’s block. AI-driven content creation should be used in tandem with human writers for optimal results.
How Can Intrada Help?
If you would like to consider adding the use of AI or artificial intelligence to your current digital marketing and content creation strategy, contact Intrada Technologies. We can help you understand the power and potential of AI-driven content and ensure that your website is well-optimized to take advantage of this new and evolving technology. We can also help you create a plan for producing compelling, engaging content in less time while ensuring it meets your goals and objectives. Contact us today to see how we can help you get started with AI-powered content creation.
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